The European network of art experience | an expanding art market model

Cheapart 1995-2012

Cheapart was first introduced in 1995 as a trading model among artists, a cultural get together for exchanging artwork. Artists and co-founders Georg Georgakopoulos and Demitri Georgakopoulos then introduced the new financial model of cheapart within cheapart gallery located in the Athens. Cheapart is a non-profit, cultural organization. Its aim is to present contemporary art to a wider public by collaborating with artists, curators and institutions.

Cheapart’s immediate objective is to collaborate and organize exhibitions that involve experimentation and research for the art audience by unlocking pure artistic expression while setting aside financial commitments.

The Model

The concept of creating and expanding the contemporary art market with work selling at a low selling price has developed into a European network of large-scale exhibitions. For more than 17 years cheapart has reached out to thousands of art lovers and has established a direct bond among artists and the public.

Cheapart grand ‘get-togethers’ power the art market with new proposals as artists have a unique chance to present themselves on a national and international level, to expose and sell their artwork to a mass public, to develop prospect partnerships.

Cheapart shows are located within major European cities. For approximately 1 week young emerging and well-established artists representing the contemporary art scene put their work out for sale for the single price of 80 euros. Potential buyers come into direct contact with the artists, as the organizing party (cheapart) is not involved in the selling process.

Cheapart expands its trans cultural network through partnerships with other non-profit organizations and art galleries within Europe. Partners introduce new artists from their country to multiply the pool of artistic resource and co-curate the exhibition together with cheapart. This is an overall benefit for the local organizing party (the partner) who assimilates an established model to the local art market, the artist who gains mass exposure for his work, and for the cheapart network in increasing global awareness.

Facts and Metrics

Cheapart hosts an average of 150 artists and 2.500 artworks per exhibition, with more than 5.000 people visiting the show. The increasing amount of followers since its first exhibition in 1995 have accumulated into a large database of artists, art related professionals, collectors, institutions and the wider public. Artwork, artists and visitors overwhelm more than 300 sqm of exhibition space in a large-scale art event.

The Network 1995-2012

The cheapart exhibition network extends to 5 major European cities.

Cheapart Athens, Greece (16 shows) December. Cheapart gallery, CAMP/Contemporary Art Meeting Point.

Thessaloniki, Greece (11 shows) July. Cultural Organization of the Manicipality of Kalamaria.

ARTmART in Vienna, Austria (3 shows) Partners: Laurence Seidler (Esel), Christian Rupp, the Kuenstlerhaus.

Limassol, Cyprus (2 shows) March. Partner: PENINDAPLINENA Contemporary Art Gallery, Tasos Stylianou.

Amsterdam, Netherlands (new entry) October 2012. Partner: art4elkaar.

Benefits

As mentioned above, cheapart connects artists with the general public, art lovers, collectors and art related professionals, creating in so a cultural meeting point with multiple benefits. Artists use cheapart as a temporary communication platform on which to test new work and introduce concepts, to develop social connections and to financially support future work through income gained. In addition, the cheapart network offers artists visibility year-round and beyond preset exhibitions.

Buyers gain in having ownership of authentic art works that may sell on high prices outside the context of cheapart exhibitions. Direct contact of the wider public with the artist increases the level of understanding of contemporary art, while it expands the number new visitors of cheapart exhibitions. As a result of the impact of cheapart, partnerships and co-operative projects develop and multiply beyond the actual timeframe of the show.

Cheapart introduces an updated market model, an open cultural dialogue for everyone to be part of. Cheapart provides the artist with an independent and customizable economic and social platform.